Weekly 1-hour live sessions with me to plan, troubleshoot and accelerate. Normally £250 each — £1,500 of value baked in.
Full access to my system that helps you plan, produce, publish and promote every video. Built in Lovable, used by us daily.
Branding, banner, thumbnails, channel trailer, SEO foundations — your channel set up the way it should have been from day one.
A real playlist live on your channel by the end of week 6. Not drafts. Not ideas. Published.
5 other creators going through the exact same thing. Group accountability, shared wins, a real network.
Starting July 1st
Channel built for success — banners, playlists mapped to a 12-month vision. TubeCoach set up with your ideal viewer avatar and business info. First content idea and thumbnail generated. Leave with Video 1 decided.
Film and edit. Turning the plan into an actual video, properly shot and cut — not just something filmed on a phone.
Getting it live, properly: thumbnail, title, description, SEO, scheduling — the difference between uploading and actually publishing.
Getting eyes on it once it's live: community tab, shorts/clips, cross-posting, the ask to subscribe. The phase most channels skip — and the one that actually grows them.
Run the Plan→Produce→Publish→Promote flywheel again, faster — and this time, repurpose what's already been created into shorts, clips, and cross-platform content instead of starting from zero each time.
Lock in the system so it keeps running without me in the room — review what's been built, six weeks, however many videos live, and a real process behind it. Natural moment to talk about what comes next.
Strictly limited to 6 seats across both tiers.

Your Host
Matt Hughes has spent over a decade helping business owners turn video into a growth engine. In 2013 he founded Kinetal, a video production company that went on to produce over 1,500 videos for clients ranging from solo entrepreneurs to billion-dollar organisations.
In 2018, Matt adopted the title "King of Video" — built on a simple belief: expertise should be shared, not hidden. He's since founded TubeFest, one of the UK's leading events for YouTube and video marketing.
Matt took his own channel from 100 subscribers to 10,000 in just three months — and built a repeatable system out of exactly how he did it: Plan, Produce, Publish, Promote. That's the same system you'll be coached through here.
This is Matt's own subscriber journey, milestone by milestone. We're not promising you'll hit the same numbers — every channel is different. But it's proof of what becomes possible once the system is in place.
Matt's personal results. Individual outcomes vary based on niche, consistency, and effort.
Real results from real creators
"Add a real quote from a past student here. Six weeks in and I had a system I actually trusted.
"Add a real quote here. The clarity I got in week one alone was worth the whole programme.
"Add a real quote here. I went from posting nothing to publishing weekly without burning out.
Drop your details for the waitlist and we'll let you know when the next cohort opens.
July 1st. The 6 weeks run end-to-end with one strategy call per week.
6. That's it. Across both tiers combined.
Remote = everything delivered online. Studio = same program plus filming days at Vlogcast Studios with our crew and kit.
Yes. Both tiers have a pay-in-full option and a 2-payment option.
Perfect. The whole program is built to take you from zero to a published playlist.